Purpose of Job: The Digital Marketing Specialist is responsible for the development and execution of our social media marketing and search engine optimization strategies.
This individual will also support other demand generation efforts including paid search, digital display advertising and content marketing activities.
The successful candidate should have a creative mind with an analytical approach to campaign planning as well as strong project management and multi-tasking skills.
Job Components: Coordinate the execution of our social media strategy across owned channels Utilize social media monitoring tool to develop consistent reporting, measure brand sentiment and gain consumer insights about our products and brand Work with social media team to engage and respond to social conversations (mentions on social feeds, direct messaging, customer service comments, etc.) in real-time Manage agency relationship for execution of social media initiatives Analyze social campaign effectiveness and make recommendations for future campaigns to drive results Execute email strategy, which includes creative, testing, scheduling and reporting within email platform Exposure to website development projects and ability to work with the web team to ensure SEO best practices are properly implemented on newly developed code Provide support for all other digital demand generation efforts including paid search, digital display advertising and content marketing activities Qualifications: BA/BS degree in marketing, communications or related field 2-3 years of experience in digital marketing Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data Strong knowledge of online marketing principles and best practices for SEO, social media and email Experience managing successful social media campaigns, and a solid understanding of social marketing Experience with social media publishing and listening tools such as Sysomos, Sprout, etc.
Experience executing successful email marketing campaigns through email service providers such as Salesforce Marketing Cloud or a similar platform Ability to effectively manage agency and franchisee relationships Project management skills to prioritize and drive initiatives forward Graphic Design capabilities (Adobe Suite experience) Excellent communication and teamwork skills Attention to detail and outstanding organizational skills Both self-motivated and ability to partner and collaborate across teams, functions, business units, and agencies.
Work Environment: Ability to sustain posture in a seated position for prolonged periods of time Regularly required to use hands to grasp or handle, and talk and hear Specific vision abilities include close vision, depth perception and ability to adjust focus Ability to occasionally lift and/or move 20 lbs.