What we need:
MWW is looking for an Account Executive to join our global Digital practice and execute influencer and social media marketing programs across a range of Consumer clients. This role will support teams across the agency and will be based out of our Los Angeles office. This role will be the engine that keeps the motor running on a day-to-day basis and ensures that our digital programs are integrated with all teams and executed flawlessly. The ideal candidate is proactive and incredibly organized, with a proven track record of managing up and down and comfortable and confident with providing incredible client service on multiple accounts at once.
Responsibilities:
- Work alongside the Head of the Influencer and Social Practice to help enhance influencer and social offerings to ensure agency is evolving and staying ahead of the curve
- Execute multiple facets of client programs including influencer and social strategy development, campaign execution, community management, and analytics and reporting
- Deliver client-ready materials, including plans, memos, proposal decks and timelines
- Manage day-to-day social presence, community management and content distribution/curation with specific focus on Instagram, Pinterest and Facebook
- Take lead on influencer identification, contracting, activation, content approvals, and reporting and analytics
- Manage campaign-based or always-on influencer and social budgets and optimize spend based on business goals and objectives
- Be able to execute paid media boosting behind influencer content
- Build relationships with influencers, talent agencies, networks, and influencer platforms
- Stay up to date on social media trends and platform capabilities as it relates to social clients and our influencer programming
- Analyze key metrics and tweak strategy as needed to maximize traffic, engagement, and growth potential across all platforms
- Research relevant industry experts, competitors, target audience and users
- Prepare and/or review activity reports and status reports for clients
- Take an active role in new business opportunities including writing RFP responses, developing pitch concepts, researching influencers, and contributing to pitch efforts
- Willingness to travel, if necessary, and attend off-site events and meetings
What you have to have:
- 3-5 years of experience that includes influencer marketing, content strategy and development, and social media management
- Prior experience with social media listening, publishing, and measurement platforms such as Sprinklr and Sprout Social are musts; experience with influencer marketing tools such as Tagger Media
- Knowledge of social media advertising options and management on Facebook, Twitter, Snapchat and LinkedIn is a plus
- Strong experience in managing influencer programs including outreach, contracting, monitoring and reporting
- Proficient reporting skills and turning data into insights & recommendations
- Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
- Shines in a fast-paced environment, managing frequent tight deadlines without sacrificing quality
- Ability to “get smart quickly”- understand and learn different business sectors swiftly
- Superior oral and written communication skills; proofreading and editing ability