About Cupshe Cupshe is a California-inspired beachwear brand created for the most vibrant, fun, and fearless women all over the world.
Our brand is founded on the principles of positivity, quality, diversity, and affordability.
Since our inception in 2015, we’ve built an incredible community of millions of women who move forward in confidence, comfort, and style.
From swimsuits to cover ups, all of our pieces are crafted with love, encompassing pattern, textures, and fabrics that go from beach to brunch effortlessly.
We’re committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable swimwear.
About the role The Copywriter will work on the brand team to ideate and execute storytelling as well as lead all written assets for Cupshe, maintaining on-brand copy across all channels.
This role will be responsible for copywriting and partnering cross-functionally with teams to create compelling, engaging, and on-brand copy.
This position will be heavily involved in all facets of how the Cupshe brand exists on various platforms.
Projects will include but not limited to: website copy, customer-facing communications (such as marketing emails), product collections, and digital advertising.
The ideal candidate will be an excellent creative writer with a natural ability to view Cupshe through an editorial lens.
They will have a go-getter personality with a good pulse on pop culture and a passion for storytelling.
This role will report to the Brand Manager, and will also partner cross-functionally with all teams.
Job duties
● Refine and manage brand voice and tone to be used across all branded assets
● Partner with different teams to create copy that is compelling, engaging, and on-brand across all channels
● Be responsible for creating copy, including emails, digital advertising, and creative briefs
● Support initiatives to establish and refine brand identity
● Support new collection launches
● Assist the social media team by providing guidance and support for writing styles tailored to specific social platforms
● Be an idea factory and able to consistently ideate concepts to keep the written content fresh and interesting
● Attend team meetings when needed; actively participate in brainstorming sessions
● Maintain knowledge of current events, pop culture, and fashion trends Skills & Experience
● Bachelor’s degree in communications or equivalent professional experience
● 3-5 years of professional experience with copywriting or communications, preferably at a creative/marketing agency, consumer brand, entertainment industry, or creative-industry adjacent organization
● Must have outstanding English writing and grammar skills
● Proven track record of creating compelling written content
● Excellent organizational skills
● Work independently as well as cross-functionally with teams
● Able to work in a fast-paced environment, juggling multiple projects and meeting deadlines
● Ability to understand creative direction, adapt to diverse situations, and effectively contribute to meetings (i.e.
brainstorming and strategy)
● Demonstrate a strong passion for storytelling
● Strong understanding of effective copywriting in the context of brand marketing
● Interest in fashion and pop culture
● Proficient in utilizing project management software and Google Docs
● Fluency in Mandarin Chinese is preferred