Ref ID: 00322-0011838127
Classification: Social Media Specialist
Compensation: $26.13 to $30.25 hourly
TCG is seeking a Paid Social Specialist – to join our agency client’s digital practice and execute paid media marketing programs across a range of Consumer and Corporate/B2B clients. The role of Paid Social Strategist will focus primarily on paid social strategy and campaign execution and will be the engine that keeps the motor running on a day-to- day basis – working on developing, executing, optimizing, and reporting across various campaigns for our clients. The ideal candidate is proactive and incredibly organized, with a proven track record of translating social advertising into results-driven campaigns and managing multiple high-profile client accounts.
Essential Functions
• Responsibilities will be across social media platforms such as Facebook, Instagram, Twitter, LinkedIn.
• Experience with Pinterest, Snapchat, Tik Tok, Influencer Marketing, GDN/YouTube/SEM a plus.
• Developing, optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative and content strategy teams.
• Brainstorming/researching targeting and copy ideas for specific campaigns.
• Developing, executing and testing across campaign variables that create client-specific insight
• Strong familiarity with 3rd-party tracking vendors (e.g. Google Analytics) and integrating with social platforms
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
• Creating, analyzing, and data-intensive reports on a daily/weekly/bi-weekly/monthly & ad-hoc basis
• Document Paid Social media strategies and best practices within client accounts
• Maintaining up-to-date knowledge of continuously changing digital advertising landscape and communicating developments to internal team and client
Job Requirements:
Education:
• Bachelor’s Degree required, preferably with a focus in Marketing, PR/Advertising, Business, Finance.
Work Experience:
• Minimum 2-4 years of marketing experience
• 3+ years of Paid Social experience
• Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search, GDN) highly preferred
Skills:
• Experience in Facebook Ads/Business Manager, Twitter Ads, and LinkedIn advertising a MUST.
• Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like Shareblee, Netbase, Audience Insights, etc.)
• Experience working on paid social media accounts across several levels of budget (small to large)
• Experience working with a variety of different clients across several different verticals. (Corporate, B2B, Law, Charity, Finance a plus)
• Proven ability to understand high-level client goals and how they translate into paid media strategy
• Understanding of broader media planning and buying – to ensure integration/coordination with wider media objectives
• Process oriented, with the ability to juggle many tasks/thought processes at one time in a fast-paced environment. Time management skills are critical
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Excellent writing and communication skills
• Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills (Pivot tables, v-lookups, building reports – A MUST)
• A self-starter with a strong time and project management skills – A MUST
• Effective communication skills for a remote team – A MUST
• Knowledge regarding Influencer marketing a plus
• Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.)
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
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