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12130 Millennium Dr., Los Angeles, CA USA
Position Summary
Samsung Ads, the advertising monetization arm of Samsung Electronics, leverages proprietary real-time TV viewing behavior and insights to promote relevant brands and content experiences for consumers.
We partner with brands, agencies and content owners to deliver unique advertising opportunities on native placements within our Smart TV platform and programmatically with a cross device solution.
Samsung’s unique first party data helps brands connect to their audience as they explore content across desktop, mobile, tablets and our Smart TVs.
The Samsung Ad platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory.
Role and Responsibilities
We’re looking for a confident individual to lead Product Marketing efforts for Samsung Ads focused on our CTV offering, inclusive of Samsung TV Plus.
He/She should have a self-starter mindset with a passion for driving the go-to-market strategy for innovative products and features.
The Sr.
Manager of Product Marketing will be the dedicated liaison between Product Management, Data & Insights and the Business team, to ensure streamlined communication and regular sharing of market knowledge with various parts of the Samsung Ads team.
Candidates must have a strong knowledge base of digital advertising, programmatic, and the Connected TV space.
He/She will be expected to develop and maintain excellent working relationships with all appropriate levels within and outside the company.
The Sr.
Manager of Product Marketing will report directly to the Global Product Marketing Head of Ad Experiences and Solutions Strategy Group, based in Los Angeles.
If you’re interested in joining a talented growing team working to build a unique, world-class advertising organization, you’ve come to the right place.
Specific responsibilities include:
Serve as an evangelist for Samsung Ads’ CTV products (inclusive of Samsung TV Plus) both internally and externally Work directly with sales to identify new, scalable, business opportunities and serve as a product expert in pre-sales ideation, client meetings, and solution development Distill and surface market feedback that informs product roadmap and positioning Play an integral role in identifying and prioritizing product development needs, working closely with US, Montreal, and Korea-based product teams to define and execute roadmap Drive short
– and long-term product go-to-market strategy Drive product communications and support the business team with most relevant information on new product innovations and in-market product enhancements Define revenue driving marketplace solutions for Samsung TV Plus based on product offerings across Content, Data, Targeting, Inventory, and Programmatic initiatives Develop quarterly and annual go-to-market strategy through close partnership with product, sales, marketing, and finance leadership Drive regular comms with all levels of stakeholders across product, marketing, and sales organizations
Skills and Qualifications
Qualifications:
8+ years working in an organization that supports the Advertising Sales function with Fortune 500 brands in the Agency and Brand space.
Experience working with Data and Insights teams to support media buyers, particularly in the area of packaging and positioning including insights as a key element of the media buy, both pre
– and post-campaign.
Bachelor’s degree in Business, Advertising or related field, Master or MBA degree a plus.
Experience in leading training sessions for a national sales organization and helping communicate a narrative, not just features and benefits.
Creativity, not willing to accept the status quo, and work to build support and consensus for ideas across teams is highly valued.
Deep understanding of the digital advertising space, while understanding the day-to-day lives of TV and Media buyers either through programmatic or direct buying channels.
Media and Entertainment experience, with deep understanding of content partnership opportunities.
Willingness to help others, continually learn and apply a healthy sense of humor where appropriate.
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