nnWe are looking for a Director, Paid Social that also has experience managing media in the SEM or Programmatic space.
This is a highly visible, client-facing, strategic and fun role across the CPG, Houseware and Nonprofit categories.nn nn nn nn Role and Responsibilities nn Lead Paid Social across multiple clients, navigating strategy, tactical activations and future-focused learning agenda creation, while managing our team on a day-to-day basis Develop social media strategies and create comprehensive presentations that detail campaign objectives, tactics, rationale, strategy, budget allocation, media selection and all relevant documentation (research, flowcharts, samples, analysis, competitive overview, audits, etc.) Execute Paid Social media campaigns and initiatives that expand client brand awareness, drive app installs, drive customer growth and ultimately increase conversion volume Partner with our Brand/Creative/E-commerce teams to provide social strategy recommendations on ad creative, copy and landing pages to optimize performance for acquiring new, valuable customers Collaborate with inter-agency teams to set up campaigns and tests that will yield creative and media insights and performance Conduct granular-level reporting approach needed to look at various audience segments across creative and placement, which can then be rolled up to macro-level insights and learnings Improve on our Social activation operations processes, helping identify gaps and opportunities for improved execution and strategy development Build and maintain relationships with our sales partners within the social media marketplace to manage day-to-day activation deliveries and solicit innovative opportunities for our clients Lead clients, instilling trust in authority of your in-depth knowledge of all digital campaign elements and industry developments Provide the client with the necessary trafficking information (plans, deadlines, specification sheets, etc.) required to deliver assets to the appropriate vendors in a timely manner Coordinate assets and tags with vendors and ensure campaigns are delivering against KPIs Proactively manage campaign execution Optimize all Social Advertising campaigns using levers such as customer targeting, content, creative and bid optimization Train new team members on fundamentals of Paid Social nn nn nn Requirements nn Bachelor’s degree Minimum 7 years of experience in paid social, at an agency Must have in-platform execution experience, setting up campaigns and pulling levers in Facebook, Twitter, Pinterest and Snapchat Familiarity with pixel placement for retargeting and attribution Experience managing 2+ direct reports