DescriptionTikTok is the leading destination for short-form mobile video.
Our mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.TikTok’s Brand team helps ensure we’re delivering on this mission through all of our marketing and communication efforts, helping set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement and social storytelling.
We’re looking for a Brand Campaign Lead that can partner with a diverse team of highly skilled marketing and functional experts to help bring us beyond toward our insatiable brand ambitions.
Responsibilities:
– Drive campaign work across brand, product, and culture and be the go-to market leader for the team as TikTok continues to grow and evolve in the US market.
– Oversee brand and segment marketing programs across marketing channels while localizing and executing against global brand efforts.
– Partner with data insights to define / refine strategic campaign opportunities working towards brand positioning goals.
– Develop and cultivate cross-functional relationships across teams including research, media, and partnerships as well as manage the agency relationships across brand campaigns.
– Establish KPI’s for campaigns and track brand performance using internal and external information and define how to affect performance.Qualifications
– 10+ years of experience working on global brands with a proven expertise in developing brand strategies, brand marketing that encompasses a broad range of marketing and messaging vehicles w/ a strong digital/social/experiential foundation.
– Prior management experience leading projects and a team.
– High-level thinker with strong attention to detail and commitment to excellence.
– Multi-tasking capabilities, with the ability to project manage and/or work on a variety of different projects and work streams at one time.
– Strong people skills, diplomacy and collaborative spirit.
– Ability to learn and adapt quickly and work in a very fast moving, constantly evolving environment, making judgment calls and shifts as needed.
– Capable of understanding challenges or underlying concerns and develop effective responses or elevate to higher management.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We believe individuals shouldn’t be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience.
We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations during our recruitment process.
If you need assistance or an accommodation, please reach out to us at Recruiting.Corp@tiktok.com.RegularExperienced