Media Planner Buyer-Riboli Family Wines
COMPANY OVERVIEW
Riboli Family Wine Estates, founders and operators of San Antonio Winery in Los Angeles, manages the production of its Gold Medal Dry Wines while also producing mega-hit wines such as the Hot Impact Award-Winning Stella Rosa Wines. As a family-oriented company, you will not just be joining our company; you will be joining our family.
We have been in the wine business since 1917 and over the course of four generations, we continuously remain ahead of the game. Our innovation and creativity in our vineyards from Napa Valley, Monterey, and Paso Robles make their way to our historical winery in the heart of Los Angeles, and then into the hands of our loyal and longstanding customers. We see success in the calculated risks we take. We have a story to tell and a rich history backed by tradition and award-winning wines.
When you join our team you will be involved in multiple facets of our company. With creative flexibility, you will have room to create and grow your own projects while working side-by-side with the owners; you will also receive support and advice from top-level management on a daily basis. Additionally, we offer competitive salaries with medical and dental insurance, a 401k option, and a rewarding profit-sharing program. We want you to join our team of dedicated, hardworking individuals who believe in our company and products.
We encourage you to apply even if you do not meet all requirements! All levels are welcome. We are an equal-opportunity employer. If you have the motivation, right attitude, and desire to learn, we want to hear from you!
Media Planner and Buyer
We are seeking a motivated and enthusiastic individual to join the fun Media Team in our Marketing Department. You’ll be planning omnichannel media strategies (Out-of-Home, TV, Radio, Digital, and more) for our brands, working closely with the brand team, design team, 3rd party media partners, and of course, your fellow media team. We need someone who has a strategic and analytical thought process and also likes to have their voices heard in the creative process.
This is a full-time, in-house position. You must have reliable transportation. You will report to the Senior Media Strategist and the Media Director.
Responsibilities (include, but are not limited to)
- Develop media (advertising) strategies and plans for campaigns: out-of-home, TV, radio, digital, and more
- Allocate appropriate budget for media strategies, and for each platform
- Request and negotiate proposals with media partners and vendors to ensure the most cost-efficient deals
- Coordinate development and delivery of creative assets, working with in-house graphic designers and 3rd party vendors as needed
- Develop photoshoot and commercial creative needs as needed; be present on-set for production day to ensure exact content needed is captured
- Ensure deliverables are with media partners in a timely manner
- Monitor campaign progress, optimizing to continue to improve efficiency, as needed
- Share campaign completion reports and suggest any changes for future campaigns that could further improve the campaign performance
- Maintain calendars and schedules of active and upcoming seasonal campaigns and changes
- Build and maintain relationships with 3rd party vendors and partners
- Research and analyze audience demographics and psychographics to define audiences for campaigns, as needed
- Research and vet new advertising outlets; monitor audience and media trends, practices, and new technologies
- Occasional market rides and visits to assess out-of-home advertising opportunities
- Occasional data entry and coding invoices
- Monitor budget and spend
Requirements
- Minimum 2 years in marketing, ideally in media strategy or digital marketing
- Strong interpersonal and communication skills
- Capable of working independently and collaboratively
- Extremely organized and able to juggle multiple projects
- Able to self-prioritize projects but still ensure timely completion
- Proficiency in Microsoft Office Suite, particularly Excel
- Able to hold accountability
- Proactiveness – will see projects and campaigns through to completion
Pluses
- Passion for wine
- Video editing skills
- SEO or SEM certification
- Google Analytics understanding
- Experience in a variety of advertising mediums, such as radio, TV, out-of-home, and digital
- Excellent financial skills
- Strong networking abilities
- Strong negotiation skills