Senior Analyst
Los Angeles Metro Area, Remote Enabled
80,000-90,000
This unique opportunity to work as a Senior Analyst for the largest independent digital marketing agency in the country would allow you to work with an enterprise-level account at an organization that truly values its employee’s growth potential. Between their commitment to employee development and their impressively supportive work environment, it’s clear why this company has one of the longest tenures in the business.
This exciting client-facing role offers the perfect blend of analytics and storytelling while providing you with huge growth potential over the next few years. You’d have the chance to work with digital media campaigns from multiple sites and then present these findings in a way that is not only consumable and clear but is enticing to client companies and tells a story.
ROLE OVERVIEW – SENIOR ANALYST, DIGITAL MEDIA
Report on current digital media (search, social, and display) campaign metrics and implement findings into future strategy
Collaborate with clients and internal stakeholders to evaluate and optimize media campaigns
Aid in the management of marketing tools and media modeling to drive future brand direction
Support the development of advanced analytics practices within forecasting, automation, and BI solutions for internal use
SKILLS AND EXPERIENCE
Clear Understanding of digital media analytics tools for reporting (Google Campaign Manager 360, Google DV 360, Innovid, etc.)
Comfort analyzing and reporting upon paid media campaigns
Ability to present findings to stakeholders in a clear, persuasive story
Understanding of how to produce reports for paid media campaigns that include detailed insights and optimizations