9thWonder is a multinational, independent marketing powerhouse.
We are a diverse agency helping our clients communicate to a diverse set of audiences through a myriad of channels.
With purpose-built specialties that span the marketing ecosystem, we deliver a modern product to forward thinking brands.
Research, strategy, creative, media, digital experience, PR, content, and advanced analytics make up our key areas of focus.
Think you have what it takes to make a difference in the world?
We want to hear from you.
9thWonder is looking for a Data Analyst.
The Data Analyst will be a key member of a growing team focused on the strategy, execution and analysis of innovative integrated advertising campaigns that drive quantifiable results for our clients.
The role requires an individual that is passionate about technology and has a strategic mindset that understands our clients marketing objectives.
The Data Analyst will work closely with specialized groups at 9thWonder including; Media Planning, AdOps, Creative, Digital Production and Account Management as well as participate and present in regular client meetings.
Responsibilities:
Understand the business goals of our clients, their customers and translate those insights into actionable and impactful reporting and analytics
Work with large data sets via automated and hands-on data processing to produce structured data sets for analysis
Understand the media execution process and optimization abilities, work closely with media strategy, buying and creative groups to optimize performance of campaigns
Prioritize requests from multiple stakeholders, create project plans, determine level of effort, and keep to milestones within the plans
Work with the Connections Strategy team to establish quantifiable success metrics and attribution models (e.g.
KPIs, ROI, ROAS, CPA, engagement, brand lift, MMX, etc)
Mine data for underlying trends, consumer behavior patterns, and marketing triggers that drive results
Identify data relationships to bring together full consumer journey insights, utilizing data captured from multiple sources including; sales, brand equity, website/app analytics, paid advertising, paid/organic search, email and social media
Synthesize and convey analytical findings through compelling, client ready presentations and dashboards
Monitor viewability, fraud and brand safety metrics of active digital campaigns.
(via IAS, Double Verify or similar)
Drive the requirements definitions and provide guidance of site tagging structures and tagging strategies ensuring appropriate and accurate tracking and measurement
Abide by the specific policies and procedures of our clients, including client specific CCPA and GDPR requirements
Manage Personally Identifiable Information (“PII”) in accordance with client’s Information Privacy Guiding Principles, Privacy Policy and public facing privacy statements on client’s websites
Promptly report any known or suspected loss, theft or unauthorized disclosure or use of PII data
Meet and evaluate research and analytics vendors
Other duties as assigned
Requirements:
3+ years of experience in marketing analytics field
BS/BA required; Marketing, Communications, Advertising/Media preferred
Collaborate with internal and external stakeholders to manage data logistics
– including data transfers, building data structures, business rules, etc.
– to enable project execution
Experience creating dashboards using a variety of data sources, data aggregation platforms and visualization tools
Prior experience with industry software/services: Marin, Sizmek, Google Analytics, AdWords, DoubleClick, Google Tag Manager, Facebook Ad Platform
Experience using data ingestion, processing as well as visualization tools, such as: PowerBI, Tableau, Dataroma, Google Data Studio, etc
Experience with Attribution and Ad Effectiveness Research: Nielsen, comScore, Millward Brown, Vizu, Lucid
Experience with Oracle Eloqua (CRM) and Oracle Sales Cloud a plus
Familiarity with comScore, Nielsen TV / Online, Simmons, MRI, Kantar, Clear Decisions, Rentrak, and social media analytical tools a plus
QA/QC data and validate feed accuracy against tagging specs and reporting specs
Advanced experience in MS Excel (Pivot Table, VLOOKUPS, SUMIF, etc.)
A passion for building automation into process and procedure
Exceptional organizational skills, multi-tasking capabilities, time management skills and detail oriented
Must have solid problem-solving skills to identify multiple approaches for creating a solution and/or identifying when something could be resolved more effectively
Strong written, verbal communication and presentation skills including presenting to clients
Does this sound like you?
Please apply through our Careers Page.
Once submitted, there is no need to call.
While we thank you in advance for your interest, please know that due to our high volume, we will only reach out to those whose experience and skills most closely match the requirements of the position.
9thWonder offers a casual, fun and rewarding environment, where every associate is valued.
We appreciate all members of the team and thrive to craft a culture where the best idea is boss.
We are an Equal Opportunity Employer.