Brand Consulting
– Program Manager, Multicultural
CAA Brand Consulting is the entertainment & sports marketing agency within CAA.
Our mission is to drive cultural brand relevance for our clients by tapping into CAA’s connectivity to pop culture.
Leveraging our deep relationships and influence with studios, networks, labels, leagues, teams, venues, events, media, and content platforms, we provide a range of strategic and marketing consulting services to corporate clients around their entertainment & sports strategies.
The Role
The Program Manager, Multicultural will support an account within CAA’s Brand Consulting department, specifically for a highly matrixed telecom and entertainment client.
The ideal candidate will be responsible for development, support and maintenance of new and existing program processes, collaborative management of internal & external communication cadence, oversight of various program related deadlines & timelines, the organization of cross-functional department roles & deliverables, the creation of efficiency tools & resources, and more.
The ideal candidate has a strong background in multicultural marketing, prior experience in experiential activations and music program management, with a desire to collaborate with a team that brings ideas to life through creative and strategic marketing programs.
Responsibilities & Duties
Work directly with account director in the development of marketing strategies and segment growth opportunities, KPIs, and reporting protocols
Oversee the development of the creative & executional concepts for national & regional activation programs
Support account director as secondary point of contact for client in day-to-day operations
Collect and analyze data from a variety of sources, both internally and externally, to accurately assess market trends and identify multicultural and music marketing opportunities
Develop timelines and critical planning documents to inform and align internal teams and stakeholders prior to activation launch
Oversees the production of agency and client assets including visual assets, videos, case studies, etc.
Deliver to client and secure client approvals on all necessary program documents including creative, messaging, etc.
Ensure that activation plans are created and disseminated to all necessary teams, in a timely manner
Act as conduit between account director and field manager/teams; providing general oversight of field activity, ensuring compliance in all aspects
Conduct field visits and spot checks as required to ensure quality execution
Acts as a strategic partner in challenging clients with smart thinking, offering guidance and counsel where necessary
Compile overarching reports to be delivered to account director, and shared with client and stakeholders
Provide budget development, management, analysis, and reconciliation support as needed
Provide ongoing finance and business affairs process support to the team as needed
Qualifications
Minimum of a Bachelor’s degree in Marketing, Advertising, or the equivalent
Bilingual required (Spanish and English)
At least 6-8 years of relative experience within multicultural marketing, grassroots / experiential
Have a deep knowledge of the Hispanic marketing, Latin music industry and culture
Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight timelines; ability to delegate
Proficient in Microsoft Suite (Word, Outlook, Teams, OneDrive) with strong use of PowerPoint and Excel required
Entrepreneurial self-starter who demonstrates comfort with ambiguity and can excel in a fast-paced, highly matrixed environment
Ability to confidently and effectively develop and deliver presentations
In-depth understanding of current experiential marketing industry
Ability to develop business relationships at all levels
Excellent verbal and written skills (English and Spanish required)
CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening.
Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.
Creative Artists Agency (CAA), is the world’s leading full service entertainment, media, and sports agency.
We represent many of the most successful professionals working in television, film, music, theatre, video games, sports, and digital content.
We also provide a range of strategic and marketing consulting services to corporate clients.