WHAT YOU’LL DO
You will play an important role in building awareness and adoption of BCG’s marketing and business development technologies, with a core focus on Microsoft Dynamics CRM.
These tools are critical to delivering more personalized experiences, promoting transparency and collaboration, and generating actionable insights in support of BCG’s strategic objectives.
You will offer thought partnership and execution in three areas: 1) Audience Management Technology program strategy, implementation and program measurement, 2) Engagement with speciality business, account teams, and marketing teams to promote effective use of tools, 3) Contribute to Audience Management offerings and tool development.
You will do this while collaborating with Marketing teams, Speciality Businesses, and BCG account teams, and Global Client Team.
Day-to-day activities will be spread primarily across the following areas:
Program Development and Impact Measurement
Support definition of change management strategy using experience from stakeholder interactions
Assess change impacts of releases (every 4-6 weeks) and plan change activities to support the system updates / process changes
Develop and track program success metrics
Prepare communications and training plans and related materials
Develop value proofs
Help prepare for stakeholder engagement meetings as needed
Work with Account Based Engagement Team to support inclusion of foundational technologies
Stakeholder Engagement
Onboard new stakeholders, including specialty businesses and new account teams, and establish working cadence
Deliver training and communications to increase readiness and adoption of stakeholders
Support cohorts working through special projects related to marketing platforms
Provide performance support to address questions and issues and assist in system usage
Audience Management Offerings and Tools Development
Collect and record feedback for consideration in product backlog
Participate in user feedback sessions and sprint reviews
Contributes point of view to help influence the overall Dynamics roadmap
Provides input to process design related to use of marketing technologies
Participates and helps coordinate in User Acceptance Testing providing business insight and sign off on the functionality and usability of the solution
YOU’RE GOOD AT
Core BCG consulting skill set, incl.
problem solving, quantitative analysis, storytelling, etc.
Understanding of the BCG partnership, account team models, and BCG’s business
Ability to build relationships and influence MDPs and their teams; credible and mature
Excellent verbal communication and listening skills
Self-starter and ability to work independently and in teams; displays consideration and respect for others and puts team success ahead of personal opinion
Great organization and planning skills, ability to juggle multiple projects, deadlines and competing priorities
Persistent in reaching key objectives, but tactful, patient and flexible to make progress
Ability to perform successfully in a fast-paced, global, intellectually intense, service-oriented environment
YOU BRING (EXPERIENCE & QUALIFICATIONS)
Bachelor’s degree or equivalent in business, marketing or related field
Preferred 7+ years-experience in management consulting or other professional services firm; BCG consulting experience strongly preferred
Proven track record supporting successful systems implementation and / or technology enabled change efforts
Strong project management experience
Strong skills in Windows Office (in particular, PowerPoint and Excel)
Fluent in English (both written and verbal)
YOU’LL WORK WITH
Marketing Technologies is led by Alejandro Meyer (MDP) and Jo Wilson (Global Client Team & Marketing Senior Director).
On a day-to-day basis, you will support the change program for Audience Management tools, including the onboarding of new teams, under the leadership of your Line Manager and other Marketing & Business Development Technologies team resources.
Program results are reported shared with the Executive Committee.
ADDITIONAL INFORMATION
Candidates should be aware that BCG currently maintains a policy requiring all US & Canada based employees to be fully vaccinated against COVID-19.
Newly hired employees must be fully vaccinated prior to their employment start date.
BCG is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated for medical or religious reasons where it is not an undue hardship to the company to do so as provided under applicable federal, state, provincial and local law.