At Demand.io (https://demand.io), we build community-driven shopping experiences.
We believe in the power of community, decentralization and aligned incentives to deliver utility and authenticity in the e-commerce value chain.
We’ve built a network of shopping apps reaching over 10 million monthly consumers and driving over a billion dollars in annual transaction volume.
As an innovation lab, we obsess over underserved consumer pain points in e-commerce and design products that empower communities of people to make shopping smooth, rewarding and fun.
To illustrate how we work, in 2020 we created our newest app, SimplyCodes (https://simplycodes.com), to solve a major consumer problem ⏤ finding reliable coupons while shopping online.
In a world where you’re forced to choose between a more convenient way to get codes through a browser extension but lower quality coupons, or spending half your afternoon searching for a code that works, we believed there was a better way.
We empowered a community of shopping enthusiasts by rewarding them for contributing new coupons, ensuring accuracy of codes and ridding of ones that no longer work.
Now we’re the internet’s largest and most reliable source of coupons, with 4x the coverage of leading competitors.
In 2022, we’ll be decentralizing our community rewards program through a blockchain, DAO and social token to further empower our members and deliver product features that deliver that most value.
We apply the same community-first mindset to each of our products.
Whether we’re creating a better way to do influencer marketing (Favely.com) or building a more authentic, gamified platform for product reviews (Knoji.com), we take a community-first approach to innovation, product design and marketing.
We see blockchains and decentralization as key pillars of our product strategies to enable more effective ways to distribute value, co-ownership and participation outwards to our member communities.
The role
The Senior Director of Brand Marketing & Social Media will drive our brand strategy across our network of social shopping platforms, establishing and evolving each product’s positioning and connecting our story across marketing channels, with an eye towards growing and deepening engagement with our communities of brands, creators and shoppers / enthusiasts.
This is a multifaceted leadership role.
You’ll be building and leading a high performance content and social team, developing brand strategies for our network of products spanning e-commerce verticals including online coupons, social reviews, and influencer commerce.
You’ll partner with our leadership team to refine our brand positioning within each market, and establish our brand personality and voice, weaving each product’s mission, utility and value into a cohesive narrative that will resonate and spread.
You will establish growth funnels, formulating growth hypotheses through data analysis, market insights and first-hand research, and test and refine those through experimentation.
You’ll create community development strategies to build off-platform engagement and bring it on-platform.
You will design and execute influencer partnerships, working across scaled programs for micros to custom campaigns with macros, with an emphasis on ambassadorships with aligned long-term incentives such as revenue sharing programs.
You’ll lead the content ideation / creation process across short and long form video, stories, visual and interactive media, creator and brand collaborations, social audio, podcasting and more.
You’ll implement a social listening architecture that funnels insights to internal stakeholders and informs our decisions and product roadmap.
About you
You’re a natural brand strategist.
You’re always thinking about brands and their positioning.
You’re an intellectually curious thinker with an eye for storytelling.
You’re a content strategist.
You can construct a content architecture to reinforce and promote a cohesive narrative.
You’re an expert at producing engaging video content, written content and interactive content.
You’re a quantitative marketer.
With a deep understanding of GA and major analytics and automation tools, you can setup, automate and run experiments across platforms and contexts and iterate towards conversion and other marketing goals.
Organic and paid fluency.
You have native fluency with TikTok, IG, YouTube, Snapchat and Twitter and you have deep experience designing and optimizing campaigns across the major social platforms.
Influencer BD skillset.
You have experience forming and optimizing partnerships with creators and brand ambassadors.
You’re comfortable designing customized collaborations as well as building and managing scaled programs with larger numbers of partners.
Community mindset.
As a company, we build communities.
Growing, engaging and retaining community are central to our marketing efforts so you should have experience with and a passion for building communities.
Decentralization perspective.
Blockchains, cryptocurrencies and social tokens are a powerful new technology vector which enable our mission of making e-commerce work better for everyone.
While specific crypto experience is not required for this role, you should have a basic understanding and deep appreciation for blockchain technology and their potential impact on the world.
About working here
Demand.io is a mission-driven organization.
We’re here to create great products that improve the lives of millions of people each day.
We’re here to work alongside super talented, passionate professionals who inspire and motivate us to get better every day.
We’re here to create a sustainable long-term business that makes a positive impact on the world.
We’re organized as a partnership with profit distribution.
Team members are empowered to make decisions, formulate OKRs and act autonomously to achieve goals.
Company earnings are reported and distributed to team members in the form of a profit share.
For tenured team members, profit share can exceed annual base salary by multiples.
We’re a shopping network and a media lab, with innovation in our DNA.
Rather than focusing on just one product, we run a portfolio of products and are continuously experimenting with new ideas.
We observe patterns in e-commerce, identify pain points and opportunities, and create and iterate new ways to apply technology and community to solve everyday problems.
We’re a startup, but with stability and track record of profitability.
Operationally, we’re a startup.
We’re in daily creative destruction mode, questioning everything and iterating our products towards greater market fit.
But we’re also a mature and disciplined company run by experienced managers that has been profitable for nearly a decade.
Through our partnership program we can assign economic participation not only based on a liquidity event but on basic cashflow growth.
Compensation and benefits
Base salary: $175K to $275K DOE
Profit-sharing bonus: ~$25K+ in first partnership year, up to 200% of base with tenure
Stock options: 0.20% to 0.50% initial grant
Open, modern, collaborative office with dedicated creator filming space planned in 2022
Regular team events, free meals daily, free snacks, coffee and drinks
Comprehensive health (premium PPO, HMO options), dental, vision coverage
Reimbursements for ongoing education, courses, books and certifications
401K
Flexible work schedule.
Unlimited PTO.
Job Type: Full-time
Pay: $175,000.00
– $275,000.00 per year
Benefits:
401(k)
Dental insurance
Flexible schedule
Health insurance
Paid time off
Parental leave
Professional development assistance
Vision insurance
Schedule:
Monday to Friday
Supplemental Pay:
Bonus pay
COVID-19 considerations:
All employees vaccinated, use of masks in common areas.
Ability to commute/relocate:
Los Angeles, CA 90064: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
Marketing: 7 years (Preferred)
Work Location: One location