We call our club’s vision, mission, values, and supporting pillars ” Our House” because they are the foundation for all that we do.
We’re working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.AAA NCNU is genuinely concerned about your safety and the health of all of our Team Members.
As a result, should you be offered a position with our Club, you will be required to establish that you have been fully vaccinated against the COVID-19 virus, unless you are able to establish a bona fide exemption from this requirement, or where prohibited by law.At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks.
We believe everything you do outside of work adds to who you are at work.
We’re working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.We are passionate about maintaining a diverse and inclusive workplace that reflects the people and culture of the communities we serve, and fostering an environment in which everyone can realize their full potential and grow without barriers.
We celebrate our differences as they make us stronger and invigorate our workplace.
We believe that each of us enriches our culture by contributing unique perspectives, valuable insights and key strengths.
We want each of our Team Members to feel valued, respected and supported.Why Work For Us?Benefits Medical, Dental, Vision, wellness program and more401k Matching $1 for $1 company match up to 6% of payAnnual Incentive Plan Eligibility to participate in AAA NCNU annual bonus planPaid Time Off Team Members accrue paid time off monthly with an additional 24 hours per year earmarked for volunteer activitiesCollaborative Environment AAA will value your contribution to providing exceptional service to our membersSummaryAs theBrand Content Marketing Lead, you’re ultimately responsible for making our branded content count where it counts most.
In this position, you will help navigate our content needs and journeys in two key arenas:Top-to-mid funnel, where great branded content leads to stronger content engagement and brand consideration by more qualified prospective Members all the while serving to better inform existing Members; andPost-purchase, where great branded content leads to stronger Member retention and loyalty.In this role, you will need to continue to expand and evolve the channels we utilize for our content, including more focus on video, blogs, podcasts, and other more innovative avenues.This position reports into the Director-Brand Marketing & Insights, who is located in our Walnut Creek, CA headquarters.
As such, you must reside and work in either Northern California, Nevada, Arizona or Utah to apply for this position, as some level of travel to the Walnut Creek offices will be required throughout the year (as soon as we finalize our return-to-office procedures).Essential FunctionsPlan, Implement & Measure Programs & CampaignsEffectively collaborate with key stakeholders and contributors across the AAA organization to orchestrate branded content strategies across all appropriate channels (online and offline) and for all appropriate audiences, preparing brand content marketing plans and calendars for approval and implementation (inclusive of targeted KPIs, timelines and program flighting, etc.)Create/curate, publish and optimize needed branded content adhering to our current AAA branding guidelines that aligns with the key strategies outlined/approved in the content marketing plan, ensuring all content has high SEO-value associated with it and is aligned with the goals of our Club and our key lines of businessMeasure and report-out on the results of content marketing activities as they are in-market (traffic, engagement, cross-leveraging opportunities, etc.), leveraging such insights to further optimize similar programs in the futureBudget & Resource ManagementManage the brand content marketing budget independently, keeping it on-budget (no overages) for each fiscal/calendar year while ensuring the assigned allocations are being spent wisely in accordance with approved initiatives and programsMaximize the opportunities available through our content channels so as to optimize the established KPIsManage assigned Team Members (internal) and external agencies/resources in the crafting, design and implementation of approved programsContent Marketing Guidance & GovernanceBe recognized internally as the brand content ‘ambassador/advocate’ at AAA, providing guidance, training/mentoring, and sharing best practices with the greater marketing organization as to the efficient and effective use of branded content for delivering anticipated results (as aligned with the program’s goals and expected outcomes)Stay up-to-date with the latest content and digital marketing trends and best practicesEvangelize, implement the training for, and manage the use of our digital asset manager and integrated marketing calendar technology platformsScale the output of the branded content marketing organization, accelerating the adoption of such content across channelsCollaborate with our PR and Community/Corporate Outreach internal Team Members as well as contributing outside agencies/resources on the effective use influencer marketingKnowledge/Skills/AbilitiesOmnichannel Marketing Experience it’s vital that you fully understand how content works across online and offline channels, including but not limited to digital media, social media, blogging, podcasts, and videoEffective Communication & Analytic Skills strong interpersonal and communication (verbal and written) skills are a must, as is the ability to analyze, evaluate and report-out on data and trends; working proficiency in analytics programs (e.G., Google Analytics, Tableau, etc.) is requiredTeamwork superior collaboration and coordination skills are needed as you’ll interface often with fellow digital and product marketing team members, as well as cross-functionally and with external agencies/resources; the ability to prioritize tasks and stay organized is essentialEducation & Experience / Licenses & CertificationBachelor’s degree in business / marketing5 years’ direct, hands-on experience handling qualitative, quantitative, and VOC market research and consumer insights programs/projects; can be on the client, agency or vendor side.Experience with Member/customer/consumer surveying platforms (like Qualtrics) is important.Work Environment/Physical RequirementsAbility to work in an office environment sitting and/or standing at a desk, table or computer workstation for extended periods of time.May travel by car, plane or other form of transportation to attend business meetings or conferences.
Approximately 80 percent of the time spent on the job involves the use of a personal computer.For the immediate time, this position will be remote; once our return-to-office procedures are finalized and implemented in 2022, we may shift to a hybrid model that includes both remote and work-in-office hours.AAAWe’re one of the largest Membership organizations in the country, but we’re so much more than our legendary roadside service.
We call our club’s vision, mission, values, and supporting pillars ” Our House” because they are the foundation for all that we do.
We’re working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.
We’re community-minded, and celebrate the growth, development, and successes of our diverse Team Members.
Whether you’re just starting your journey or looking to grow your career, we’ll support you every step of the way.
We’ll value your skills and experience.
We’re building a performance organization with heart and developing a pipeline of tomorrow’s leaders.
Your work will be enhanced with training opportunities, a mentoring program and our Promote-from-within philosophy.
We celebrate our diversity and leverage the power of many minds.LI-CM1CLE_RX